Blog
Practical guides on technical audits, rank tracking, backlinks, content, and visibility in AI search engines. Each article starts from a concrete problem and offers a method you can apply.
27 articles
SEO & AI
SEO automation doesn't mean replacing people with a machine. In 2026, the best results come from combining artificial intelligence with human expertise. This guide explains exactly which tasks to automate, how, and with which tools.
4 min read
Advanced SEO
Google's AI Overviews and the answers from ChatGPT and Perplexity now cite web sources. This guide explains what is known about how they choose them, and the Generative Engine Optimization (GEO) practices that improve your chances of being cited.
5 min read
Technical SEO
Core Web Vitals are among Google's page experience signals. Since INP replaced FID, responsiveness matters as much as speed. This technical guide explains how to measure, diagnose and optimize each metric.
4 min read
SEO tools
In 2026, almost every SEO tool advertises AI. This guide explains what AI really changes in an SEO tool, the criteria for choosing one, and where Zerkado, Semrush, Ahrefs and SE Ranking stand.
5 min read
SEO strategy
The technical SEO vs content SEO debate is a false dilemma. Both are essential, but how you prioritize them depends on your specific situation. This guide offers a clear decision matrix so you know exactly where to focus your efforts in your context.
3 min read
SEO strategy
Keyword research has changed with AI Overviews. In 2026, finding high-volume terms is no longer enough — you need to understand intent, conversion potential and how realistic it is to rank. Here is the method, step by step.
3 min read
Technical SEO
A poorly managed SEO migration can wipe out years of work in a few days. This guide details the complete method for a successful redesign or domain change without losing traffic, from preparation to monitoring after go-live.
4 min read
Technical SEO
International SEO is a minefield for the uninitiated. Between poorly implemented hreflang tags, ill-suited URL structures and cross-domain duplicate content, mistakes are common and costly. This guide clarifies every technical decision.
4 min read
Technical SEO
Learn how to run a complete SEO audit in 2026 with our step-by-step guide. From technical analysis to content strategy, discover the best practices.
11 min read
Technical SEO
In 2026, mastering technical SEO mistakes is crucial to optimizing your search rankings. This article walks you through the 15 most common problems and their practical solutions.
21 min read
SEO strategy
Daily rank tracking lets you spot a drop at the next check. Find out how to use this data to make better decisions without reacting to every fluctuation.
10 min read
Backlinks
Analyzing your backlink profile is crucial for your SEO. Discover the key metrics, the essential tools and how to spot toxic links.
6 min read
SEO & AI
Artificial intelligence is changing how SEO content gets optimized in 2026. From semantic analysis to cannibalization detection, see what AI brings to content creation and where its limits lie.
12 min read
SEO agencies
A white-label SEO report is a strategic tool for agencies. Learn how to structure, customize and automate your client reporting.
12 min read
Comparison
Semrush, Ahrefs, SE Ranking, Zerkado: what each SEO tool highlights in 2026, who it is built for, and the criteria for choosing yours.
6 min read
Technical SEO
Internal linking is one of the most underrated pillars of SEO. Discover our advanced strategies for structuring your internal links and maximizing your visibility.
16 min read
SEO tools
Choosing SEO software is a strategic decision for an agency. Read our complete guide to selecting the ideal platform and boosting your profitability.
12 min read
Technical SEO
Fast indexing by Google has become a major challenge. Discover the methods and tools to force the indexing of your pages in 2026.
16 min read
Local SEO
Local SEO has become an essential lever for businesses that rely on nearby customers. A large share of Google searches has local intent. This guide walks through every step to improve your visibility in local results.
12 min read
E-commerce SEO
Ecommerce SEO follows its own rules that general strategies don't cover. Architecture, faceted navigation, product pages, Product structured data: this guide covers the essentials, step by step.
11 min read
SEO tools
Choosing an SEO tool for your agency is a strategic decision that affects team productivity, the quality of client deliverables and the profitability of every project. In 2026, the market offers many platforms, each with its own strengths and blind spots.
12 min read
Technical SEO
Keyword cannibalization is a common problem, and one that is often misdiagnosed. When several pages on your site target the same keyword or search intent, they compete with each other instead of concentrating their signals on a single URL.
13 min read
SEO content
Artificial intelligence doesn't replace the SEO writer: it speeds up analysis and preparation. This guide shows what AI does well for SEO content, what it does badly, and how to keep human review at the center.
7 min read
Backlinks
In 2026, backlinks remain an important signal for Google. But the way you analyze, earn and manage them has changed profoundly. Mass-scale tactics no longer work; quality, topical relevance and a naturally diverse link profile are what count now.
10 min read
SEO tracking
Tracking your Google rankings looks simple on the surface: you enter keywords and check where you rank. Yet the reality of rank tracking in 2026 is far more nuanced. Between SERP personalization, local results, featured snippets and Google's generative AI, a simple ranking tells only a fraction of the story.
13 min read
Page optimization
Internal linking is one of the most underused SEO levers. Unlike backlinks, which depend on third parties, the structure of your internal links is entirely under your control. Done well, a strategic internal linking plan distributes authority, guides crawlers and improves the user experience.
18 min read
Technical SEO
A technical SEO audit is not just about running a crawler and reading a score. It is a methodical investigation that uncovers the invisible blockers keeping your site from reaching its full potential in the search results. This guide details every step, from crawl analysis to Core Web Vitals optimization.
22 min read
SEO changes fast: Google updates, AI-generated answers in search results, new ways of searching. This blog takes stock of these changes and of the methods that still hold up.
The articles are written by the Zerkado team. They are aimed at independent consultants, marketing managers, and agencies who want to base their SEO decisions on solid ground.
The topics cover the whole SEO spectrum: technical audits, rank tracking, backlink strategy, AI content optimization, internal linking and choosing SEO tools.
To put this knowledge into practice, discover all of Zerkado's features, read our comparison with the SEO tools on the market or explore our subscription plans from €79/month with a 14-day free trial.
